These ads tell the story of a caterpillar suffering from and eventually overcoming a form of depression, leading viewers to possibly do the same with the help of the Anxiety and Depression Association of America. The concept was to portray depression by comparing it to the stages of metamorphosis and inspire some people to seek professional help. The simple illustration shows that with time and help the end result can be a good one.
Konpeito Sugar Candy
This advertising campaign was a team effort and promotes the sale of Konpeito Sugar Candies by tying the candy itself into a mobile app game. The campaign initially started as a single gif of a cat standing in sugar candy rain and quickly expanded to a 20-second magical girl themed commercial. Two more gifs, and screenshots for a game soon followed. The game follows the girl, Aki, and the cat, Pon-Pon, as they fight evil with the magic of sugar candy. To unlock collectable items or costumes in game, players will need to insert a code found only in packages of Konpeito Sugar Candies. The illustrations and animations were brought to life with hand drawn animation.
For this particular project, we were told to print out the script for a movie we’d never seen before then design a poster and a few props from said movie. The twist on this assignment was to change the time period of the selected movie to at least 20 years before or after the time period the movie is set in. Here the poster and props have been reimagined in 1920s art deco style
Tulle and Chantilly
Tulle and Chantilly has become well known for custom designed prom and wedding dresses. This fashion campaign promotes a series of gowns based on fairytales. The dress line is intended to make every customer feel like a princess or a queen from their favorite stories.
These designs started as a series of icons that featured popular mythical creatures/monsters frozen in place while bellydancing. They have since been applied to an up and coming perfume company that aims to inspire a little romance amongst the horror loving masses. Tricons
Hyalus is a (fictional) family run glassblowing business based out of Kissimee, Florida. Their traditional Italian glassblowing techniques have garnered a great deal of attention since 1987. Since then they’ve undergone a great deal of rebranding to help reflect their clean and sophisticated work habits. Their logo, for example, has been designed to reflect a spiral design on the surface of a glass sphere. The fonts used also reflects the spiral shape while giving the company a quirky edge, since the letters don’t necessarily sit on the same line as each other.
Toho Corporate Publication
In light of the recent popularity of giant monster movies, Toho, the undisputed king of giant monster movies, has decided to step back into the spotlight to introduce the company to the new generation of movie monster fans. With their most popular mascot, Godzilla, paving the way, Toho gives readers a brief history of the company, explains how the original Godzilla movies were made, and even offers a few suggestions for additional Toho monster films to watch.
Pollution has become a significant issue around the world and this could never be more apparent than with the Great Pacific Garbage Patch. Taking inspiration from the album Plastic Beach, the ALS Ice Bucket Challenge, and many viral videos, Laguna Spazzatura was founded. This high-quality restaurant serves as a front to prank unsuspecting consumers with plastic food items. The main point of this restaurant is to illustrate what sea creatures and birds living by the Garbage Patches have to go through everyday just to survive.
Half car show and half music festival, BMW Fest is designed to be an absolute treat for millennials with an interest in the BMW brand or music from some of the most popular bands and artists today. To promote more use of the BMW Connect App, digital natives are encouraged to attend BMW Fests located near them thanks to notifications they’ll now receive through the app. Once they’ve confirmed their attendance, they’ll have access to information regarding the event’s schedule and the bands they can expect to see throughout the weekend.
It’s the start of a new school year; time to make a lasting impression. To help make that fateful first impression a good one, Sinful Colors has launched the Class Act Collection, a set of nail polishes that’ll ensure a great first day back. These back-to-school ads feature hand drawn type and illustrations on chalkboard.